Do consumers recognise CSR activities?

Corporate Social Responsibility (CSR) has recently gained importance as a possible instrument for increasing the company's competitiveness. This paper aims to find which specific activities are perceived as socially responsible and which activities are perceived as merely meeting legal requirements. An online questionnaire was used for data collection, where respondents were consumers from the Czech Republic, aged 18-44. The results show that consumers have insufficient knowledge about CSR - they are not able to reveal whether some activities are real evidence of CSR or only meeting legal requirements. An idea for future researchers into the cause of the insufficient CSR knowledge among consumers is another added value of this paper.