Toward a framework of product development for global markets: a user-value-based approach

被引：44
作者：
Boztepe, Suzan [1 ]
机构：
[1] Middle E Tech Univ, Dept Ind Design, TR-06531 Ankara, Turkey
来源：
DESIGN STUDIES | 2007年 / 28卷 / 05期
关键词：
user-centered design; product adaptation; cultural/actors; user value; ethnography; STRATEGY; GLOBALIZATION; MYTH;
D O I：
10.1016/j.destud.2007.02.010
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper discusses product development for global markets from the perspective of creating value for users in different cultural settings. Based on an ethnographic study on the use of and the value assignment to kitchen appliances of 29 urban families in Turkey and the United States, it investigates what constitutes value for users and how user value is shaped by local and cultural context. Four major categories of user value are presented. These include utility value, social significance value, emotional value, and spiritual value. A conceptual framework is proposed to assist designers in global companies in (1) the evaluation of existing products in new local contexts; (2) the planning of local research; and (3) the process of decision-making regarding product localization and standardization. (c) 2007 Elsevier Ltd. All rights reserved.
引用
收藏
页码：513 / 533
页数：21
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