A taxonomy of information technology-enhanced pricing strategies

被引：18

作者：

Dixit, Ashutosh ^{[1
]}

Whipple, Thomas W. ^{[1
]}

Zinkhan, George M. ^{[2
]}

Gailey, Edward ^{[1
]}

机构：

[1] Cleveland State Univ, Nance Coll Business Adm, Dept Mkt, Cleveland, OH 44115 USA

[2] Univ Georgia, Terry Coll Business, Athens, GA 30602 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2008年 / 61卷 / 04期

关键词：

pricing; taxonomy; internet; auctions; strategy;

D O I：

10.1016/j.jbusres.2007.03.007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications. (c) 2007 Elsevier Inc. All rights reserved.

引用

页码：275 / 283

页数：9

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