The Perils of Focusing on Highly Engaged Customers

被引：27

作者：

Libai, Barak ^{[1
]}

机构：

[1] Interdisciplinary Ctr IDC, Arison Sch Business, IL-46150 Herzliyya, Israel

来源：

JOURNAL OF SERVICE RESEARCH | 2011年 / 14卷 / 03期

关键词：

D O I：

10.1177/1094670511414583

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：275 / 276

页数：2

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