Our House Is Burning: Discrepancy in Climate Change vs. Biodiversity Coverage in the Media as Compared to Scientific Literature

Scientists, policy makers, and journalists are three key, interconnected players involved in prioritizing and implementing solutions to mitigate the consequences of anthropogenic pressures on the environment. The way in which information is framed and expertise is communicated by the media is crucial for political decisions and for the integrated management of environmental issues. Here we present a comparative study of scientific literature and press articles addressing climate change and biodiversity. We extensively scrutinized the scientific literature, research funding, and press articles from the USA, Canada, and United Kingdom addressing climate change and biodiversity issues between 1991 and 2016. We found that media coverage of climate change was up to eight times higher compared to biodiversity. This discrepancy could not be explained by different scientific output between the two issues. Moreover, climate change media coverage was often related to specific events whereas no such indication of a connection was found in the case of biodiversity. An international communication strategy is urgently required to raise public awareness on biodiversity issues. We discussed several initiatives that scientists could undertake to better communicate major discoveries to the public and policy makers.