In this paper, we are considering the quadratic assignment model (QAP) of the facility layout problem (FLP) which is known to be NP-hard. We relax the integer constraints of the QAP and solve it on a commercially available package called LINGO 8. In the optimal solution so obtained, Xijs take real values between zero and one. We identify promising Xijs having a value strictly greater than 0.5 in the optimal solution and set them to one. We add the constraints (Xij = 1) associated with promising Xijs into the QAP (with integer restrictions) and resolve using LINGO 8. In all the cases attempted we obtained a superior feasible solution to the QAP which was further improved by the proposed modified simulated annealing (MSA) procedure. An encouraging comparative performance of this procedure is thus reported.