How to know and choose online games: Differences between current and potential players

被引：2

作者：

Teng, Ching-I ^{[1
]}

Lo, Shao-Kang ^{[2
]}

Wang, Pe-Cheng ^{[1
]}

机构：

[1] Chang Gung Univ, Tao Yuan, Taiwan

[2] Chinese Culture Univ, Taipei, Taiwan

来源：

CYBERPSYCHOLOGY & BEHAVIOR | 2007年 / 10卷 / 06期

关键词：

D O I：

10.1089/cpb.2007.9944

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study investigated how different adolescent players acquire game information and the criteria they use in choosing online games and found that (1) current players generally use comprehensive information sources more than potential players do; (2) current players rely on free trials and smooth display of motion graphics as choice criteria more than potential players do; (3) potential players rely on the look of advertisements more than current players do; (4) both current and potential players most likely use word-of-mouth and gaming programs on TV as information sources; and (5) endorser attractiveness is ranked the least important among six choice criteria by both current and potential players.

引用

页码：837 / 840

页数：4

共 11 条

[1]

[Anonymous], J ACAD MARKET SCI

[2] Demographic factors and playing variables in online computer gaming [J].