How does perceived crowding moderate tourist shopping experience and satisfaction relationship?

被引:11
作者
Albayrak, Tahir [1 ]
Guzel, Ozlem [2 ]
Caber, Meltem [2 ]
Kilicarslan, Ozge [3 ]
Cengizci, Aslihan Dursun [4 ]
Guven, Aylin [5 ]
机构
[1] Akdeniz Univ, Fac Tourism, Dept Tourism Management, Antalya, Turkey
[2] Akdeniz Univ, Fac Tourism, Dept Tourism Guidance, Antalya, Turkey
[3] Pamukkale Univ, Fac Tourism, Denizli, Turkey
[4] Antalya Bilim Univ, Fac Tourism, Antalya, Turkey
[5] Akdeniz Univ, Fac Tourism, Antalya, Turkey
关键词
Tourist shopping; Shopping experience; Crowding; Tourist satisfaction; German tourists; VISITOR SATISFACTION; SCALE DEVELOPMENT; CHINESE TOURISTS; PERCEPTION; BEHAVIOR; IMPACT; DESTINATIONS; MARKETS; PARK;
D O I
10.1108/IJTC-02-2020-0028
中图分类号
F [经济];
学科分类号
02 ;
摘要
Purpose The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship. Design/methodology/approach The proposed conceptual model was tested by an empirical study where the data were collected from 411 German tourists, visiting Kaleici, Antalya-Turkey. Findings The study results revealed that tourist shopping experience (consisting of education, esthetic, entertainment and escapism dimensions) significantly determines satisfaction with shopping. Moreover, crowding perception has a two-dimensional structure, as human and spatial crowding. Human crowding, which reflects high human density, is found to negatively moderate the effect of shopping experience on satisfaction, where spatial crowding, which is related to high space density, does not influence this relationship. Originality/value This study exceptionally shows that crowding perceptions of German tourists in shopping are affected by both human and spatial crowding. In addition, the moderating role of perceived crowding is clarified in the relationship between shopping experience and satisfaction.
引用
收藏
页码:46 / 62
页数:17
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