It is a complex system project for farmers returned hometown to establish a business. Through using relevant literature combined with the reality, this paper tries to analyze the motivation of inspiring entrepreneurship and the bottleneck in the process of establishing a business from the perspective of promoting rural economic development, and also emphasizes that the inherent qualities of entrepreneurs are fundamental to success, while the external environment plays a key role. In the meanwhile, this paper considers that, to stimulate farmers to establish a business, it is necessary to combine entrepreneurial power with needs and objectives. The author thinks that build an incentive mechanism for farmer's entrepreneurship, propose business planning and foster the mainstay of entrepreneurship is very important, if the government can provide more supporting funds, improve the matching services facilities, innovative training mechanisms and build business service platform can also help a lot.
