Utility Maximization of Package Products in Service

被引：0

作者：

Zhao Xiaodong ^{[1
]}

Yan Jingyi

Qie Shaojian ^{[2
]}

机构：

[1] Yanshan Univ, Coll Econ & Management, Qinhuangdao 066004, Hebei, Peoples R China

[2] Yanshan Univ, Policy & Dev Programming Off, Qinhuangdao 066004, Hebei, Peoples R China

来源：

ADVANCES IN MANAGEMENT OF TECHNOLOGY, PT 1 | 2010年

关键词：

Package Product; McDonald's Set-meal; Utility of Products Compositing; Utility maximization;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Following the development of the logistics and electronic commence, it is more and more popular for package products. In this article, we study the compositing of package products, the price of commodity composition, the utility of commodity composition and the maximization of the utility, and we analyze the McDonald's commodity composition and point out the shortcut approach of utility maximization of McDonald's commodity composition decided by the characteristic of McDonald's commodity composition structure. Through analyzing the influence of the price balance of the set-meal on the optimization of McDonald's product consumption, we raise the general approach of commodity composition optimization of usual package product. Package product has an important impact on modern service commodity economy, so corresponding study could fit the specialism of modern economy, which is worthwhile to study new economic questions for us in theory and practice.

引用

页码：550 / +

页数：2