Novel chalcones (3-phenyl-1-phenylprop-2-en-1-ones) substituted on one end (position 3) with electron donating diphenylaminophenyl substituent and on the other end (position 1) with thiophenes with variable electronic effects (CH-1-CH-5) were prepared. The spectral properties or these molecules in solvents such as chloroform, cyclohexane, acetonitrile, methanol and incorporated into polymer matrices of polystyrene (PS), poly(methyl methacrylate) (PMMA) and poly(vinyl chloride) (PVC) were compared with those of 3-[4-(N,N-dimethylamino)-phenyl]-1-phenylprop-2-en-1-one (CH-1m) and 3-[4-(N,Ndimethylamino)phenyl]-1-(4-nitrophenyl)prop-2-en-1-one (CH-2m). The longest wavelength absorption band of model chalcones CH-1m and CH-2m was in the range of 400-420 nm and did not appear to be influenced by the medium. The fluorescence increased with the addition of acetonitrile, while it was effectively quenched in methanol. The strong electron-attracting nitro group quenched the fluorescence of CH-2m in nearly all solvents. In contrast, the fluorescence became more intense when the molecule was incorporated in a polymer matrix. The longest wavelength absorption band of novel chalcones was observed in the range of 410-450 nm in all media. The fluorescence of chalcones was red-shifted to the range of 530-575 nm and was most intense in chloroform. The quantum yield of fluorecence was the highest in chloroform for the chalcone with a methyl-thiophene (0.49) and low far the chalcone with a fluorenyl-thiophene group (0.07). The fluorescence of all chalcones (CH-1-CH-5) was effectively quenched in polar acetonitrile and methanol, and was less intense relative to chloroform when incorporated into a polymer matrix and more intense relative to other solvents. The lifetime of fluorescence was in the range of 1-4 ns. The Stokes shift was in the range of 4000-5000 cm(-1) in chloroform, and lower in all other media. The spectral behavior of model chalcones CH-1m and CH-2m and novel chalcones with diphenylamino substituents was similar, producing observable fluorescence in several polymer matrices. The effect of the solvent on the fluorescence is discussed in terms of negative and positive solvatokinetic effects. (C) 2011 Elsevier Ltd. All rights reserved.