The Construction of the SEAT Brand. Architecture and Corporate Identity

被引：0

作者：

Gonzalez Jimenez, Beatriz S. ^{[1
]}

机构：

[1] Univ Rey Juan Carlos, Fac Ciencias Jurid & Sociales, Madrid, Spain

来源：

CONSTELACIONES | 2019年 / 07期

关键词：

Photography; Spanish modern architecture; SEAT; industry; advertising; Ortiz-Echague; Pando;

D O I：

暂无

中图分类号：

TU [建筑科学];

学科分类号：

0813 ;

摘要：

The Spanish car company SEAT is a clear example of how architecture can be used as an instrument to create brand image. This paper provides a visual account of the parallel evolution of the buildings developed by architects Cesar Ortiz-Echague, Rafael de la Joya Castro,Manuel Barbero Rebolledo and Rafael Echaide, and the iconic vehicles produced by the famous car manufacturer. Numerous photographers were interested in capturing through their lenses the modernity of the architectonic proposals of the time; however, Juan Pando stands out for blending product and architecture photography,reinforcing the communication and meaning of what the car company represented.

引用

页码：139 / 153

页数：15

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