Patterns of Digitization A Practical Guide to Digital Transformation

被引:74
作者
Mugge, Paul [1 ]
Abbu, Haroon [2 ,3 ,4 ]
Michaelis, Timothy L. [5 ]
Kwiatkowski, Alexander [6 ]
Gudergan, Gerhard [7 ]
机构
[1] North Carolina State Univ, Poole Coll Management, Raleigh, NC 27695 USA
[2] Bell & Howell, Adv Analyt IoT & Data Serv, Res Triangle Pk, NC USA
[3] Univ S Florida, Ctr Innovat Management Studies, Tampa, FL 33620 USA
[4] Univ S Florida, Digital Mkt Program, Tampa, FL 33620 USA
[5] Northern Illinois Univ, Coll Business, De Kalb, IL 60115 USA
[6] Rhein Westfal TH Aachen, FIR Inst Ind Management, Aachen, Germany
[7] Rhein Westfal TH Aachen, FIR Inst Ind Management, Business Transformat Dept, Aachen, Germany
关键词
Digital transformation; Innovation management; Business model; Corporate culture; Change management; BIG DATA; MANAGEMENT; INNOVATION;
D O I
10.1080/08956308.2020.1707003
中图分类号
F [经济];
学科分类号
02 ;
摘要
Overview: Digital transformation is reshaping entire segments and industries: communications, retail, and, increasingly, health care, medicine, agriculture, and manufacturing. While a few companies reach front-runner status, most seem to lag. Digital transformation is a top concern of senior leaders worldwide and motivated the development of this study. This article describes the results of the Patterns of Digitization survey designed to assess how companies are implementing digital transformation. The survey covers the various strategies companies employ, the technologies they invest in, and, in particular, the actions they take to overcome the organizational resistance that is common in most large-scale transformations. We highlight important actions all companies are taking to digitally transform their businesses and the differentiated actions of digitally mature organizations. The insights gleaned from the study should help lagging companies understand what is involved in implementing a digital transformation and what they need to do to catch up.
引用
收藏
页码:27 / 35
页数:9
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