Advance selling with preorder-dependent customer valuation

被引：12

作者：

Tian, Zhongjun ^{[1
]}

Wang, Yefeng ^{[1
,2
]}

机构：

[1] Shanghai Univ Finance & Econ, Sch Int Business Adm, 777 Guoding Rd, Shanghai 200433, Peoples R China

[2] Zhejiang Wanli Univ, Modem Logist Sch, 8 South Qian Hu Rd, Ningbo 315100, Zhejiang, Peoples R China

来源：

OPERATIONS RESEARCH LETTERS | 2016年 / 44卷 / 04期

关键词：

Rational expectation; Advance selling; Preorder;

D O I：

10.1016/j.orl.2016.06.003

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

We study the advance selling problem within the framework of rational expectation. We assume that there are two types of customers in the market and the high type customers' valuation is deterministic, while the low type customers' valuation depends on the preorder outcome. We show the existence and uniqueness of the rational expectation equilibrium. We find, that the impact of the preorder-dependent customer valuation is positive and that the preorder strategy may dominate the no-preorder strategy. (C) 2016 Elsevier B.V. All rights reserved.

引用

页码：557 / 562

页数：6

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