Farmer Mental Models of Biological Pest Control: Associations With Adoption of Conservation Practices in Blueberry and Cherry Orchards

Conservation practices in agriculture-such as biological pest control, provision of pollinator habitat and cover cropping-may provide ecosystem services that are beneficial to both farmers and wildlife. Despite these benefits, however, their use is not yet widespread and the factors that may limit adoption are not well-understood. In this study we tested potential associations between farmers' beliefs about ecosystem services and their management practices using data collected from questionnaires and cognitive maps from 31 Michigan blueberry and cherry farmers describing their farming systems. We found that farmers who included key biological pest control concepts in their mental model representations reported the use of more conservation practices, and/or participation in conservation programs, than those who did not. In addition, the timing of management practices was a more central factor in the mental models of farmers who included both natural predators and beneficial insects than those omitting these factors. Finally, the farmers who included those two factors showed higher degrees of systems thinking based on mental model metric analysis. We suggest that outreach emphasizing the relationships between ecosystem services and the factors farmers view as most important may positively influence communication and potential of adoption of conservation practices and preventative pest management strategies.