'Help Save The Planet One Bidi Stick At A Time!': greenwashing disposable vapes

被引：7

作者：

Heley, Kathryn ^{[1
]}

Czaplicki, Lauren ^{[2
]}

Kennedy, Ryan David ^{[2
]}

Moran, Meghan ^{[2
]}

机构：

[1] Johns Hopkins Bloomberg Sch Publ, Dept Hlth Policy & Management, Baltimore, MD USA

[2] Johns Hopkins Bloomberg Sch Publ Hlth, Dept Hlth Behav & Soc, Baltimore, MD USA

来源：

TOBACCO CONTROL | 2022年 / 31卷 / 05期

关键词：

advertising and promotion; electronic nicotine delivery devices; media; social marketing; ADDITIVE-FREE CIGARETTES; PERCEPTIONS; HARM; TOBACCO; GREEN;

D O I：

10.1136/tobaccocontrol-2020-056425

中图分类号：

R194 [卫生标准、卫生检查、医药管理];

学科分类号：

摘要：

Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness. © 2022 Author(s) (or their employer(s)).

引用

页码：675 / 678

页数：4