'Help Save The Planet One Bidi Stick At A Time!': greenwashing disposable vapes

Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness. © 2022 Author(s) (or their employer(s)).