Don't you know that you want to trust me? Subliminal goal priming and persuasion

被引：21

作者：

Legal, Jean-Baptiste ^{[1
]}

Chappe, Julien ^{[1
]}

Coiffard, Viviane ^{[1
]}

Villard-Forest, Audrey ^{[1
]}

机构：

[1] Univ Paris Ouest Nanterre La Def, UFR SPSE, Dept Psychol, F-92001 Nanterre, France

来源：

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY | 2012年 / 48卷 / 01期

关键词：

Goal priming; Persuasion; Subliminal; IMPRESSION-FORMATION; CONSCIOUS AWARENESS; ACTIVATION; PURSUIT; CHOICE; IMPACT; WILL;

D O I：

10.1016/j.jesp.2011.06.006

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal "to trust". Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal "to trust" leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source. (C) 2011 Elsevier Inc. All rights reserved.

引用

页码：358 / 360

页数：3

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