USING ONLINE ACTIVISM AND DIGITAL MEDIA TO CHANGE LOCAL POLITICAL ENVIRONMENT: A CASE STUDY OF ZIT BRNO

被引：0
作者：
Soukenik, Stepan [1 ]
Hejlova, Denisa [1 ]
机构：
[1] Charles Univ Prague, Fac Social Sci, Smetanovo Nabrezi 6, Prague 11000, Czech Republic
来源：
MARKETING IDENTITY: DIGITAL LIFE, PT I | 2015年
关键词：
Digital culture; Digital media; Online activism; Political activism; Subactivism; INTERNET; AGE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This case study explores the new form of online activism on the example of situation analysis of "Zit Brno", a local political-advocacy group in the Czech Republic. It discusses the impact of online activities to the offline world based on Deuze's' definition of digital culture and Bakardijeva's(2) concept of subactivism. On the example of Zit Brno we discuss that the online clicktivism or slacktivism, which contribute to the feel-good satisfaction of digital natives but stay within the online world and have no impact into the offline activities or policies, are not sufficient explanation of the online activist and political behavior.
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页码：314 / 330
页数：17
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