A Computational View of Market Segmentation

被引：0

作者：

Liu, Ying ^{[1
]}

Cao, Mu-kun ^{[1
]}

机构：

[1] Calif State Univ Long Beach, Coll Business, Long Beach, CA 90840 USA

来源：

TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II | 2011年

关键词：

market segmentation; computation issues; multi-dimensional view; SEGMENTING MARKETS; JOINT SEGMENTATION; CONJOINT-ANALYSIS; CLUSTER-ANALYSIS; REGRESSION;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Market segmentation is a concept that has a simple definition. However, there are many computational issues behind its simple definition at the operational level. This paper discusses the theory development, the relationship between clustering and segmentation, the similarity measures, the multicriterion nature and the computational complexity of market segmentation and calls for a multi-dimensional view of the market segmentation problem.

引用

页码：547 / 555

页数：9

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