Technological factors that benefit the millennial tourist experience tijuanense

The aim of the research is to analyze the experience of the millennial generation tourist tijuanense in the use of technologies during the planning and stay on tourist destinations visited. Methodology, based on 95% confidence and 5% admitted error, a questionnaire was applied to 385 individuals of millennial population residing in the city of Tijuana, Baja California, Mexico, who made at least five trips outside the State of Baja California in 2019. A descriptive analysis of data was carried out, multiple linear regression was applied to identify the relationship that the use of technological services and Internet apps used during the trip has with the experience obtained by this segment of the population, thus factor analysis was used to obtain the key technological factors that benefit the millennial tourist experience. Results, regarding the technological services that they use most frequently during their visit to the destination, is the geolocation that optimizes the travel times in the places of interest. Likewise, they share their experiences and make recommendations through Facebook, WhatsApp, Instagram and Google. A positive mean correlation was obtained between the variables analyzed: frequency of use of technological services and use of apps with the experience of travel in millennia's, in addition to this, the technological elements that benefit the experience of these tourists is the availability of ICT in the destination and obtaining information on places of interest, through digital tourist guides. It is concluded, the use of technological services and apps, turn out to be key components in the positive experience of millennials tourists in the destinations they visit.