Using fuzzy AHP and VIKOR for benchmarking analysis in the hotel industry

被引：57

作者：

Fu, Hsin-Pin ^{[1
]}

Chu, Kuo-Kuang ^{[1
]}

Chao, Pei ^{[1
]}

Lee, Hung-Hsuan ^{[2
]}

Liao, Yen-Chun ^{[3
]}

机构：

[1] Natl Kaohsiung First Univ Sci & Technol, Dept Mkt & Distribut Management, Kaohsiung, Taiwan

[2] Natl Kaohsiung First Univ Sci & Technol, Grad Sch Management, Kaohsiung, Taiwan

[3] Y Sun Senior High Sch, Dept Tourism Ind, Dongshi Town, Taichung County, Taiwan

来源：

SERVICE INDUSTRIES JOURNAL | 2011年 / 31卷 / 14期

关键词：

hotel industry; benchmarking; fuzzy AHP; DEA; SFA; VIKOR; DATA ENVELOPMENT ANALYSIS; MANAGERIAL EFFICIENCY; PERFORMANCE; TAIWAN;

D O I：

10.1080/02642069.2010.503874

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The present study is believed to be the first to apply the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) methodology to perform a benchmarking analysis in the hotel industry. This study used VIKOR to measure the performance of 26 international hotels to identify the benchmarking enterprise and to analyse strategies for performing a benchmark. During the calculation procedure, the fuzzy analytic hierarchy process (AHP) was applied to calculate the weights of the individual performance criteria using expert feedback. The findings suggest that the VIKOR technique integrating fuzzy AHP can be utilized to overcome the small shortcomings of stochastic frontier analysis and data envelopment analysis and that the technique is a feasible tool for benchmarking analysis.

引用

页码：2373 / 2389

页数：17

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