Current status of official WeChat accounts for public health education

被引:44
作者
Sun, Mingwei [1 ]
Yang, Liuna [1 ]
Chen, Wanna [2 ]
Luo, Hao [3 ]
Zheng, Kaiqiao [1 ]
Zhang, Yan [1 ]
Lian, Tingyu [1 ]
Yang, Yunbin [1 ]
Ni, Jingdong [1 ]
机构
[1] Guangdong Med Univ, Sch Publ Hlth, Dongguan 523808, Peoples R China
[2] Shenzhen Longhua Dist Cent Hosp, Prevent & Hlth Care Baoan, Shenzhen 518110, Peoples R China
[3] Guangdong Med Univ, Sch Publ Hlth, Dept Environm & Occupat Hlth, Dongguan Key Lab Environm Med, Dongguan 523808, Peoples R China
关键词
behavior; public health; social media;
D O I
10.1093/pubmed/fdz163
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Background To investigate the current use status of official WeChat accounts for the Centers for Disease Control and Prevention in public health education and relevant factors that can impact the effectiveness of message delivery. Methods A retrospective survey was conducted to evaluate the effectiveness of official WeChat accounts. About 531 official WeChat accounts and 50 939 articles were analyzed using a duster sampling survey design. The Kruskal-Wallis test and multivariate logistic regression were used to explore factors associated with the usefulness of the number of views and "Likes" of the articles. Results The study identified a total of 531 public WeChat accounts, including 19 province-level accounts, 179 municipal-level accounts and 333 county-level accounts. In the univariable analysis, the administrative level of the account, article order, time segment, article originality and thematic category were associated with the number of views and "Likes." Province-level accounts, first articles, the 5:00-6:00 time segment, riginal articles and theme 3 (emergencies) had higher numbers of views and "Likes" than the others (P < 0.05). Conclusions Promoting health education through Official WeChat account is an effective, sustainable and feasible strategy. Potential indicators of the impact of public health education suggest that administrators should effectively use official WeChat accounts for public health education.
引用
收藏
页码:618 / 624
页数:7
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