Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges

被引：11

作者：

Islam, Jamid Ul ^{[1
]}

Rahman, Zillur ^{[2
]}

Connolly, Regina ^{[3
]}

机构：

[1] Prince Sultan Univ, Coll Business Adm, Riyadh, Saudi Arabia

[2] Indian Inst Technol Roorkee, Dept Management Studies, Roorkee, Uttar Pradesh, India

[3] Dublin City Univ, Business Sch, Dublin, Ireland

来源：

JOURNAL OF INTERNET COMMERCE | 2021年 / 20卷 / 04期

关键词：

Customer engagement; special issue; research roadmap; CONSUMER ENGAGEMENT; BRAND COMMUNITIES; SOCIAL MEDIA; TRUST;

D O I：

10.1080/15332861.2021.1995960

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The commentary introduces six research articles collected for the special issue on "progressing understanding of online customer engagement: recent trends and challenges". These six research articles discuss the current use and future applications of online customer engagement and also propose fruitful future research avenues for scholars to further strengthen the footings of this pivotal concept in the marketing literature.

引用

页码：403 / 408

页数：6

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