Impact of Corporate Citizenship on Organizational Citizenship Behaviour of Managers: A Study from Selected Indian Banks

The primary aim of this research article is to explore the relationship between corporate citizenship (CC) and organizational citizenship behaviour (OCB), specific to selected banks in India. The article has used multi-cross-sectional descriptive empirical data collected from a sample of 430 managers from selected banks in the public and private sectors. The instruments used are a scale developed by Maignan and Ferrell (2000) for CC and a scale developed by Lee and Allen (2002) for OCB. The results show a significant positive association between CC and OCB. Findings also reveal that the ethical and discretionary dimensions of CC are significant predictors of employee OCB. The article draws upon the data to see the impact of demographics on CC and OCB. The demographic variable of age in the organizations is found to have an impact on the employee perception of CC and also OCB demonstrated by them. The results highlight the need for strengthening CC practices in the organization and the role of managers in communicating strongly the citizenship practices adopted by the organization to foster positive work attitudes.