News content and form - Implications for memory and audience evaluations

被引：88

作者：

Grabe, ME ^{[1
]}

Lang, A

Zhao, XQ

机构：

[1] Indiana Univ, Sch Journalism, Bloomington, IN 47405 USA

[2] Indiana Univ, Dept Telecommun, Bloomington, IN 47405 USA

[3] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA

来源：

COMMUNICATION RESEARCH | 2003年 / 30卷 / 04期

关键词：

limited capacity; information processing; arousal; television news; sensationalism; formal features; structural features; memory; cognition; physiology; recognition; credibility; tabloid;

D O I：

10.1177/0093650203253368

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This experiment examines the effect of tabloid and standard packaging styles on calm and arousing news stories. The goal of this line of research is to investigate the combined influence of form and content on information processing and viewer evaluations of television news. Results indicate that the bells and whistles of tabloid production features enhance memory for calm news items but overburden the information processing system when applied to arousing news content. The evaluative measures produced data that show formal features have an influence on the meaning viewers derive from news content and that they rate news packaged in the tabloid format as less objective and believable than stories without these dramatic features.

引用

页码：387 / 413

页数：27

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