Engagement as an emerging value on the television channel Al Jazeera. Comparative analysis of AJA and AJE (2016-2020)

被引：1

作者：

Garcia-Orosa, Berta ^{[1
]}

Alafranji, Mohsen ^{[1
]}

机构：

[1] Univ Santiago de Compostela, Santiago De Compostela, Spain

来源：

COMMUNICATION & SOCIETY-SPAIN | 2021年 / 34卷 / 04期

关键词：

JOURNALISM; PARTICIPATION; STATE; MODEL; WORK;

D O I：

10.15581/003.34.4.1-16

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper will conduct a comparative analysis of engagement strategies in Al Jazeera’s Arabic and English channels. Methodological triangulation is used through literature review, content analysis, in-depth interviews and non-participant observation. We study the channels’ policies as seen in two turning points: the formation of the engagement strategy in 2016 and the team restructuring in 2018. Engagement is no longer just a marketing strategy to turn the audience into a key player in content production. Platformization and the search for a comprehensive, international strategy emerge as challenges for the coming years. © 2021, Servicio de Publicaciones de la Universidad de Navarra. All rights reserved.

引用

页码：1 / 16

页数：16