Network competition and consumer churn

被引:0
|
作者
Gans, JS [1 ]
机构
[1] Univ Melbourne, Sch Business, Carlton, Vic 3053, Australia
关键词
network competition; connection costs; customer churn; up-front fees;
D O I
10.1016/S0167-6245(00)00002-0
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines the nature of connection and churn charges that would arise in a context of network competition. Connection charges are incurred when customers initially connect to a network while churn charges are imposed on customers that disconnect. It is demonstrated that in a competitive equilibrium, the weighted sum of connection and churn charges, rather than their individual levels, is determined. While connection costs are always a factor in determining network prices, chum costs are only relevant when chum is actually expected; but even then only on an expected basis. It is also demonstrated that chum charges do not perform a useful role in encouraging consumers to switch only when it is efficient to do so. Finally, the inter-temporal nature of connection charges is examined and it is demonstrated that such charges will be of an on-going or 'rental' nature rather than up-front. (C) 2000 Elsevier Science B.V. All rights reserved.
引用
收藏
页码:97 / 109
页数:13
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