The Value of Reputation in Trade: Evidence from Alibaba

被引：23

作者：

Chen, Maggie X. ^{[1
]}

Wu, Min ^{[2
]}

机构：

[1] George Washington Univ, Washington, DC 20052 USA

[2] Moody Analyt, New York, NY USA

来源：

REVIEW OF ECONOMICS AND STATISTICS | 2021年 / 103卷 / 05期

关键词：

INFORMATION FRICTIONS; PLATFORM; EXPORT; EBAY;

D O I：

10.1162/rest_a_00932

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We examine the role of an online reputation mechanism in international trade by exploring T-shirt exports on Alibaba. Exploiting rich transaction data and features of search and rating algorithms, we show that exporters displaying a superior reputation perform significantly better than peers with nearly identical true ratings and observables, and the value of reputation rises with the level of information friction and the specificity of information. We develop a dynamic reputation model with heterogeneous cross-country information friction to quantify the effect of the reputation mechanism and find a 20% increase in aggregate exports fueled by a market reallocation towards superstars.

引用

页码：857 / 873

页数：17

共 26 条

[1] Sequential exporting [J].