The Impacts of Expected Effect of Free Gifts on Products Satisfaction Evaluation

As the intensely fierce of e-commerce market competition, more and more businesses are widely using promotional means such as providing free gifts. Current researches on free gifts are mainly about consumer's purchase intentions and gift promotion. However, scholars pay little attention on the impacts of free gifts on products satisfaction evaluation. Based on the concepts of confirmation and the correlation of free gifts and products, this article then started with the perceived value as an intermediate variable. Through simulation experiments, it was easy to explore the impacts of products satisfaction evaluation with different confirmation as well as different correlation of free gifts. The results showed that there was a correlation between confirmation and perceived value. The better the correlation of free gifts and products, the higher perceived value and the better products satisfaction evaluation. Subsequently, the paper came up with suggestions for businesses on gift promotion according to the results. At last, the article pointed out the limitation.