RURAL DEVELOPMENT IN THE EUROPEAN UNION THROUGH TOURISM POTENTIAL

The article analyses the impact of coronavirus COVID-19 on the rural territories` condition and shifts which faced the countryside`s economy in conducting business. Using the tools of economic and mathematical modeling (based on correlation-regression), analysis of the impact of the indicator "market related expenditure and direct aids" (MREDA) on "rural development expenditure" ( RDE) was made. The correlation between the indicator "financial framework total" (FFT) and MREDA was studied. It was found that tourism has a high potential to revitalize rural business and infrastructure the development of which were hardly hit by pandemic and suffer from the effects of crises caused by it. A structural scheme improving rural development by tourism promotion through financial and credit stimulation of tourist activity in rural areas was elaborated. It also details in blocks a tool for solving problems from the economic, legal, social and informational point of view.