Broadcasting Badness: Violence, Identity, and Performance in the Online Gang Rap Scene

This study contributes to an emerging literature both detailing Internet usage among street gangs and gang members and exploring how street life is presented in underground rap music. We present a content and cultural analysis of 78 rap videos posted on YouTube by gang members in Buffalo, New York, between 2009 and the first few months of 2015. Violence was the most dominant and consistent theme in the videos. We find that online space operates like a virtual street corner enabling individuals and groups to perform social and collective gang identities that emphasize and exaggerate their capacities for lethal violence. Online gang rap videos use violent imagery, revisit violent events, and reference gang conflicts to enhance both gang myth-making and social or collective identity development.