East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans

被引：71
作者：
Wang, Hua [1 ,2 ]
Singhal, Arvind [3 ,4 ]
机构：
[1] Univ Buffalo State Univ New York, Dept Commun, 359 Baldy Hall, Buffalo, NY 14260 USA
[2] Univ Buffalo State Univ New York, Dept Community Hlth & Hlth Behav, Buffalo, NY 14260 USA
[3] Univ Texas El Paso, El Paso, TX 79902 USA
[4] Hedmark Univ Coll, Fac Business Adm, Rena, Norway
来源：
AMERICAN JOURNAL OF PUBLIC HEALTH | 2016年 / 106卷 / 06期
关键词：
ENTERTAINMENT-EDUCATION; PERSUASION; BEHAVIOR; MEDIA; METAANALYSIS; NARRATIVES; MESSAGES; IMPACT;
D O I：
10.2105/AJPH.2016.303072
中图分类号：
R1 [预防医学、卫生学];
学科分类号：
1004 ; 120402 ;
摘要：
Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracking (2013-2014), an online viewer survey (2013), and a laboratory experiment (El Paso, TX, 2014) for season 1 program evaluation. We found that East Los High had a wide audience reach, strong viewer engagement, and a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Culturally sensitive transmedia edutainment programs are a promising health promotion strategy for minority populations and warrant further investigation.
引用
收藏
页码：1002 / 1010
页数：9
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