Is it time to change the stereotype of cancer: the expert view

被引：8

作者：

Simon, Alice E. ^{[1
]}

Wardle, Jane ^{[1
]}

Miles, Anne ^{[1
]}

机构：

[1] UCL, Canc Res UK Hlth Behav Res Ctr, Dept Epidemiol & Publ Hlth, London WC1E 6BT, England

来源：

CANCER CAUSES & CONTROL | 2011年 / 22卷 / 01期

关键词：

Public health; Health education; Cancer; PUBLIC AWARENESS; HEALTH NEWS; PREVENTION; BRITAIN; AGENDA; FEAR;

D O I：

10.1007/s10552-010-9683-6

中图分类号：

R73 [肿瘤学];

学科分类号：

100214 ;

摘要：

Negative public attitudes towards cancer may contribute to delays in presentation and present barriers to providing quality care. This study explored the views of cancer experts regarding the content of public health messages to improve public attitudes to cancer. Twenty-one healthcare professionals (HCPs) from a range of backgrounds took part took part in interviews. Interview transcripts were evaluated using thematic analysis focusing on the HCPs views of the prevailing negative stereotype of cancer patients and their recommendations for cancer awareness campaigns that could redress this view. HCPs contrasted the progress that had been made in the effective management of cancer with popular stereotypes and media representations. Information quality and supply were identified as barriers to changing the cancer stereotype held by the public. HCPs believe there is a need for more information about cancer in the public domain and it should focus on providing more balanced messages that include information about the improvements that have been achieved in preventing and treating cancer.

引用

页码：135 / 140

页数：6

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