Theorizing the configuration of modifiable off-the-shelf software

Purpose - The purpose of this paper is to theorize the social dynamics of modifiable off-the-shelf software (MOTS) configuration process. The authors do so by formulating theoretical propositions about the configuration process. Design/methodology/approach - The authors have conducted a comprehensive review of the literature on MOTS configuration and the associated challenges to draw on the properties of MOTS. The authors then examined these properties through the lens of social construction of technology to formulate the authors' theoretical propositions. Findings - The authors formulate theoretical propositions about the configuration process. The authors also develop four scenarios based on the authors' theoretical propositions for managing the configuration process of MOTS. These scenarios categorize the difficulty level of the configuration by two theoretical groups: malleability and interpretive flexibility. Practical implications - The findings especially the scenarios can guide practitioners when managing configuration processes. Originality/value - The authors synthesize the literature on MOTS. The theoretical contributions emphasize the social dynamics in configuring this type of software which is an angle that has not been developed in previous literature.