Understanding j-blog adoption: factors influencing Korean journalists' blog adoption

This study investigates factors affecting journalists' adoption of weblogs, using two theoretical frameworks: the theory of planned behavior and the uses and gratifications approach. The results of a national survey of Korean journalists demonstrated that Korean journalists' j-blog adoption was jointly affected by psychological, technological, organizational, and social factors. In particular, findings indicate that j-blog adoption in Korea is influenced more by organizational and social factors such as policy and pressures within groups than by personal and psychological factors such as demographic profiles and motivations.