TOURISM DESTINATION IMAGE AND MOTIVATIONS: THE SPANISH PERSPECTIVE OF MEXICO

The notion that a tourist has about a certain destination is conditioned by his vision of it, and this behavior is the result of his perceptions (Baloglu & McCleary, 1999; Goodrich, 1978). The outcome of this information assessment process is currently known as destination image (Milman & Pizam, 1995). Based on the model of Baloglu and McCleary (1999) we propose a model which explains the process of destination image formation. For testing this model, we have gathered information from residents in Spain, with Mexico as a destination. For this task, a covariance analysis was estimated by maximum likelihood with EQS.