Factors that influence individuals' intentions to purchase family takaful mediating role of perceived trust

被引：61

作者：

Aziz, Shahab ^{[1
]}

Husin, Maizaitulaidawati Md ^{[1
]}

Hussin, Nazimah ^{[1
]}

Afaq, Zahra ^{[2
]}

机构：

[1] Univ Technol Malaysia, Kuala Lumpur, Malaysia

[2] Fdn Univ, Islamabad, Pakistan

来源：

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS | 2019年 / 31卷 / 01期

关键词：

Trust; Knowledge; Attitude; Purchase intention; Perceived usefulness; Perceived religiosity; TECHNOLOGY ACCEPTANCE MODEL; STRUCTURAL EQUATION MODELS; LIFE-INSURANCE CONSUMPTION; PLANNED BEHAVIOR; SERVICE QUALITY; CONSUMERS ATTITUDES; ELECTRONIC COMMERCE; DEVELOPING-COUNTRY; DRIVES CONSUMERS; ONLINE CONSUMERS;

D O I：

10.1108/APJML-12-2017-0311

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose The purpose of this paper is to investigate the factors that affect one's attitude and intentions towards family takaful schemes, apart from evaluating the mediating role of perceived trust in the relationship between perceived religiosity and attitude towards family takaful. Most prior studies have considered religiosity as an individual's tendency to be religious. However, the present study employed perceived religiosity as one's perception regarding shariah compliance practices of family takaful schemes. Moreover, this study examines the direct relationship between perceived religiosity and attitude and the indirect relationship between perceived religiosity and trust. Design/methodology/approach A sample of 224 salaried individuals was selected with an age range of 24-50. Variance-based partial least squares structural equation modelling was employed for data analysis. Findings The results showed that knowledge and perceived usefulness (PU) had significantly positive relationships with attitude towards family takaful schemes. Perceived trust completely mediated the relationship between perceived religiosity and attitude towards family takaful. Attitude was positively related to purchase intention regarding family takaful.

引用

页码：81 / 104

页数：24

共 169 条

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