The brake pads are an important component in the braking system of automotive. Materials used for brake pads should have stable and reliable frictional and wear properties under varying conditions of load, velocity, temperature and high durability. These factors must be satisfied simultaneously which makes it difficult to select effective brake pads material. The paper presents the results of the study for characterisation of the friction product used for automotive brake pads. In the study it was developed four frictional composites by using different percentages of coconut fibres (0%, 5%, 10%, 15%) reinforcement in aluminium matrix. The new composites tested in the laboratory, modelling appropriate percentage ratio between matrix and reinforcement volume and can be obtained with low density, high hardness properties, good thermal stability, higher ability to hold the compressive force and have a stable friction coefficient. These characteristics make them useful in automotive industry.