On the Strategy of Enhancing Competitiveness of Chinese Brands

被引：0

作者：

Qiu, Wen-hua ^{[1
]}

机构：

[1] Jiangxi Univ Finance & Econ, Coll Business & Adm, Nanchang City, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON EDUCATION AND MANAGEMENT SCIENCE (ICEMS 2014) | 2014年

关键词：

Globalization; Chinese enterprise; Brand strategy;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

The competitiveness of the brand can no longer be ignored. In an increasingly competitive market, the brand has become the key to win customer loyalty and for the enterprise to obtain the long-term survival and growth. This paper put forward the strategy to enhance the brand's competitiveness of Chinese enterprises through the analysis of the brand effect and status of the enterprise brand in China.

引用

页码：438 / 441

页数：4

共 50 条

[31] Singapore's competitiveness as a global city: development strategy, institutions and business environment
Sim, LL
Ong, SE
Agarwal, A
Parsa, A
Keivani, R
CITIES, 2003, 20 (02) : 115 - 127
[32] Securing Anticipatory Geographies: Finland's Arctic Strategy and the Geopolitics of International Competitiveness
Vaatanen, Vesa
GEOPOLITICS, 2021, 26 (02) : 615 - 638
[33] Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands
Maynard, M
Tian, Y
PUBLIC RELATIONS REVIEW, 2004, 30 (03) : 285 - 291
[34] The Interplay Between Brand Globalness and Localness for Iconic Global and Local Brands in the Transitioning Chinese Market
Liu, Yu
Tsai, Wanhsiu Sunny
Tao, Weiting
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2020, 32 (02) : 128 - 145
[35] Rethinking on Brand Strategy of Chinese Sports Clothing
Li Qiuyan
INTERNATIONAL SYMPOSIUM 2014 - COMMON DEVELOPMENT OF SPORTS AND MODERN SOCIETY, 2014, : 39 - 42
[36] The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
Swaminathan, Vanitha
Schwartz, H. Andrew
Menezes, Rowan
Hill, Shawndra
JOURNAL OF INTERACTIVE MARKETING, 2022, 57 (02) : 255 - 277
[37] Achieving global supply-chain competitiveness Evidence from the Chinese auto component sectors
Song, Hua
Chatterjee, Samir Ranjan
CHINESE MANAGEMENT STUDIES, 2010, 4 (02) : 101 - 118
[38] Chinese investment in overseas container terminals: The role of investor attributes in achieving a higher port competitiveness
Yang, Dong
Li, Lu
Notteboom, Theo
TRANSPORT POLICY, 2022, 118 : 112 - 122
[39] Optimize Strategy for Internal Auditor Management in Chinese Enterprise
Lu, Mengshan
INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6, 2011, : 398 - 402
[40] Global supply chain strategy: a Chinese market perspective
Hong, Paul
Noh, Jungbae
Hwang, Woosang
JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, 2006, 19 (03) : 320 - +

← 1 2 3 4 5 →