A study on e-learning take-up intention from an innovation adoption perspective: A case in China

This research aims to examine, from an innovation adoption perspective. Chinese students' intention of taking up e-learning degrees. A survey of Chinese students was conducted to reveal their perceptions concerning innovation attributes relevant to e-learning and their intentions of taking e-learning programmes provided by UK universities Given the rapid development in e-learning and its potential impact on how learning takes place, this research argues that e-learning take-up represents adoption of an innovation in educational services, rather than Just an IT technology It therefore examined e-learning adoption using Rogers's relational model of perceived innovation attributes. Rogers's model was adapted to the e-learning context A questionnaire survey was developed to collect data from a sample of Chinese students (n = 215). Prior to final analysis the dimensionality and validity of the implementation of Rogers's relational model was assessed. Findings suggested that only perceived compatibility and trialability have significant influence on e-learning adoption intention (C) 2010 Elsevier Ltd. All rights reserved.