An Exploratory Study of Interaction Patterns around the Use of Virtual Apparel Design and Try-on Technology

In this exploratory study, three-dimensional (3D) virtual design and try-on technologies were investigated using 3D body-scan avatars (virtual human bodies). Such technology offers the possibility of allowing consumers to become involved as co-designers in the design process, with possible sustainability implications on how the clothing is valued and used. Eight apparel design students each designed garments to be worn for a semi-special event. Participants were scanned using the Human Solutions Vitus XXL 3D body scanner to create their own virtual avatar. These virtual personal fit models were then imported into the Optitex system to be used for the digital garment-creation process. Participants also viewed a short video as a part of the methodology on the environmental impact of current practices of apparel design, production, use, and discard. The qualitative nature of this study enabled an in-depth analysis of participants' interactions with virtual design and fit technology and their perceptions of digitally created garments, along with issues related to sustainable consumption. Future work will include observing interaction patterns of different user groups.