EXAMPLE OF SOCIAL RESPONSIBILITY IN MARKETING

被引：0

作者：

Majtan, Stefan ^{[1
]}

机构：

[1] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava 85235, Slovakia

来源：

AKTUALNE PROBLEMY PODNIKOVEJ SFERY 2014 | 2014年

关键词：

Marketing; social responsibility; socially responsible marketing; company; business;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this report we present some theoretical basis of the perception of socially responsible marketing, of which we based in the reserch and then we present selected examples from one examined company. Some companies consider socially responsible behavior for a marketing tool that can bring original market position. Socially responsible behavior is becoming the most added value, which decides on customer acquisition. Research of the relationship between socially responsible business and marketing is difficult and can be viewed from angles sides. In our report we introduce two examples of marketing which demonstrate the capabilities of simple elements of social responsibility in marketing enterprises - "Training of Road Safety" and the exhibition "Land of Hope".

引用

页码：296 / 300

页数：5

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