EXAMPLE OF SOCIAL RESPONSIBILITY IN MARKETING

In this report we present some theoretical basis of the perception of socially responsible marketing, of which we based in the reserch and then we present selected examples from one examined company. Some companies consider socially responsible behavior for a marketing tool that can bring original market position. Socially responsible behavior is becoming the most added value, which decides on customer acquisition. Research of the relationship between socially responsible business and marketing is difficult and can be viewed from angles sides. In our report we introduce two examples of marketing which demonstrate the capabilities of simple elements of social responsibility in marketing enterprises - "Training of Road Safety" and the exhibition "Land of Hope".