Alternative measures of health information and demand for fats and oils in Japan

This study investigates the major factors affecting the demand for rats and oils under the possible influence of health Information on fat and cholesterol in Japan. The fat and cholesterol information Indexes based on diminishing effect schemes provide better measures of the changing health information on fat and cholesterol than the ad-hoc cumulative index. This study shows that increasing consumer health information appear to have reduced the consumption of hog grease, tallow, and palm oil, and increased the use of fish oil, I,ut it has had no major impact on other vegetable oils yet.