Success in byproduct utilization and marketing

被引:0
作者
Buckmaster, B [1 ]
机构
[1] Bio Oregon Inc, Warrenton, OR USA
来源
ADVANCES IN SEAFOOD BYPRODUCTS, 2002 CONFERENCE PROCEEDINGS | 2003年
关键词
D O I
暂无
中图分类号
S9 [水产、渔业];
学科分类号
0908 ;
摘要
The classic adage states, "The devil is in the details." There are few, if any, business challenges where this is truer than in making a profitable venture out of processing fish byproducts. In a simple survey of worldwide fish meal and/or fish oil producers we find that most of the long-term players obtain their raw material from directed and dedicated fisheries. Those operations, which rely on a byproduct stream, tend to fit one of two categories: either they serve a fishery that operates at least 180 days per year or they are subsidized by the primary fish processing facility. Traditional fish meal technology produces traditional fish meal. Advances in process have provided improved products that warrant prices at the high end of commodity protein ranges, i.e., low-temperature meal and low-ash meal. However, the capital resources required to manufacture these products are generally not supported by an adequate "byproduct time/volume ratio." Attempts to produce higher value products from processing waste streams have met with limited success due to three main issues. They are: (1) insufficient finished product volume to invite commercial interest, (2) lack of data that clearly removes the new products from the lower-priced commodity arena, and (3) an entrenched attitude among commercial interests that fish-based products are inherently variable in quality and supply. At Bio-Oregon we have begun to address each of these issues and have met with initial success.
引用
收藏
页码:427 / 430
页数:4
相关论文
共 50 条
[21]   DENTAL MARKETING - STRATEGIES FOR SUCCESS [J].
MCCANN, D .
JOURNAL OF THE AMERICAN DENTAL ASSOCIATION, 1988, 117 (05) :563-567
[22]   Strategic marketing for success in retailing [J].
Seiders, K .
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2000, 28 (03) :444-445
[23]   MARKETING KEY TO SUCCESS IN HORTICULTURE [J].
SALE, PR .
NEW ZEALAND JOURNAL OF AGRICULTURE, 1973, 126 (03) :50-51
[24]   Integrity: Marketing yourself for success [J].
Hernandez & Swift Associates Inc, Gulf Breeze, United States .
J Manage Eng, 2 (24-26)
[25]   Utilization of Gypsum Byproduct as Fuming Agent for Tin Smelting Slag [J].
Zulfiadi Zulhan ;
I Gede Ponky Aditya Ryanta .
Journal of Sustainable Metallurgy, 2018, 4 :388-394
[26]   Nanocrystalline cellulose extraction process and utilization of the byproduct for biofuels production [J].
Pirani, Sanaa ;
Hashaikeh, Raed .
CARBOHYDRATE POLYMERS, 2013, 93 (01) :357-363
[27]   Utilization of Dairy Byproduct Proteins, Surfactants, and Enzymes in Frozen Dough [J].
Asghar, Ali ;
Anjum, Faqir Muhammad ;
Allen, Jonathan C. .
CRITICAL REVIEWS IN FOOD SCIENCE AND NUTRITION, 2011, 51 (04) :374-382
[28]   Utilization of Gypsum Byproduct as Fuming Agent for Tin Smelting Slag [J].
Zulhan, Zulfiadi ;
Ryanta, I. Gede Ponky Aditya .
JOURNAL OF SUSTAINABLE METALLURGY, 2018, 4 (03) :388-394
[29]   content marketing evolution Content Marketing Success Begins With Belief [J].
Rose, Robert .
ECONTENT, 2014, 37 (05) :32-32
[30]   UTILIZATION AND MARKETING OF BRITISH HARDWOODS [J].
READE, MG .
QUARTERLY JOURNAL OF FORESTRY, 1978, 72 (03) :180-180