Exploring the dark side of pet ownership: Status- and control-based pet consumption

被引：67

作者：

Beverland, Michael B. ^{[3
]}

Farrelly, Francis ^{[2
]}

Lim, Elison Ai Ching ^{[1
]}

机构：

[1] RMIT Univ, Sch Econ Finance & Mkt, Melbourne, Vic 3001, Australia

[2] Monash Univ, Dept Mkt, Caulfield, Vic 3145, Australia

[3] Univ Melbourne, Dept Management & Mkt, Parkville, Vic 3010, Australia

来源：

JOURNAL OF BUSINESS RESEARCH | 2008年 / 61卷 / 05期

关键词：

pets; status consumption; interpretive research; consumer behavior;

D O I：

10.1016/j.jbusres.2006.08.009

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Desire for status or control may motivate some consumers to own certain types of pets. In the light of recent debates surrounding "designer pets," this article examines the dark side of pet ownership through interpretive interviews with dog owners. The findings compare and contrast two types of ownership motivation - pets as companions to love versus pets as toys, status markers, and brands. This latter category forms part of the dark side of pet ownership. Owners differ in their motivation for ownership, their appreciation of the pet, the nature of human-animal interaction, breed choice, and the purchase of pet-related paraphernalia. (c) 2007 Elsevier Inc. All rights reserved.

引用

页码：490 / 496

页数：7

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