Functional foods as a value-added strategy: The commercial potential of "cancer-fighting" dairy products

被引:53
作者
Maynard, LJ [1 ]
Franklin, ST [1 ]
机构
[1] Univ Kentucky, Lexington, KY 40506 USA
来源
REVIEW OF AGRICULTURAL ECONOMICS | 2003年 / 25卷 / 02期
关键词
D O I
10.1111/1467-9353.00141
中图分类号
F3 [农业经济];
学科分类号
0202 ; 020205 ; 1203 ;
摘要
Levels of conjugated linoleic acid, which may help prevent cancer, can be elevated in milk. A sensory evaluation, willingness-to-pay survey, and feasibility analysis suggest that profit potential exists for producers serving niche markets via small-scale processing ventures. Households with children and health-conscious consumers appear most willing to pay premiums for "cancer-fighting" dairy products. Consumer demand and the legality of health claims hinge on pending medical research outcomes.
引用
收藏
页码:316 / 331
页数:16
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