Fraud In Digital Advertising: A Multibillion-Dollar Black Hole How Marketers Can Minimize Losses Caused by Bogus Web Traffic

被引：22
作者：
Fulgoni, Gian M. [1 ]
机构：
[1] ComScore Inc, Reston, VA 20190 USA
来源：
JOURNAL OF ADVERTISING RESEARCH | 2016年 / 56卷 / 02期
关键词：
ONLINE;
D O I：
10.2501/JAR-2016-024
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：122 / 125
页数：4
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