Social Networks as Tools to Promote the Majors of Higher Education Institutions During the Pandemic

The current state of career guidance work and current issues that arise in this area in connection with the pandemic and the need for career guidance activities in new environment have been analyzed in the paper. The role of social networks as tools for promotion of various majors by higher education institutions has been shown. The communicative role of social networks in the period of the pandemic and the creation of the image of the higher education institution have been studied. The source base concerning the role of social networks in presenting the activities of higher education institutions and promotion of their majors has been processed. Social network Facebook, its features, advantages and disadvantages have been described. We have proved the positive role of social networks for the involvement of young people through the creation of interesting content, as well as the fact that creating a page on social networks, filling it with interesting information about scientific and creative life of students and teachers has a positive impact on the balanced choice of future profession by applicants. The importance of implementing the principles of continuing education has been emphasized. The analysis of promotion of majors by institutions of higher education on social network Facebook has been carried out. The Facebook community "Information, Library and Archival Science", created at the Department of Social Communications and Information Activities of the Lviv Polytechnic National University, which includes teachers, prospective applicants, students and all interested parties, has been presented. A functional model of the major promotion task has been developed